Postgraduate Program

MBA - Marketing Management

Become an expert in creating, communicating, and delivering value to customers in the digital age.

About the Program

This specialization focuses on modern marketing strategies, including digital marketing, e-CRM, market research, and consumer behavior. You will learn to build brands, drive growth, and lead effective marketing campaigns.

Key Information

Eligibility: Bachelor's Degree

Duration: 2 Years

Exam Format: Online

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Career Prospects

Marketing Manager

Brand Manager

Digital Marketing Specialist

Market Research Analyst

Sales Manager

Public Relations Specialist

Program Structure

Semester 1

Business and Professional Skills

Code: MBADM101

Business Environment

Code: MBADM102

Managerial Economics

Code: MBADM103

Marketing and e-CRM

Code: MBADM104

Financial and Investment Analysis

Code: MBADM105

Semester 2

E- Banking and Financial Services

Code: MBADM201

Design and Communications

Code: MBADM202

Marketing Information System

Code: MBADM203

Business Management

Code: MBADM204

Market Research and Analytics

Code: MBADM205

Semester 3

Strategic Management

Code: MBADM301

Data Analytics

Code: MBADM302

Consumer Behavior

Code: MBADM303

Web Development and Design Tools

Code: MBADM304

Lead Generation and e-Marketing

Code: MBADM305

Semester 4

Entrepreneurship in Age

Code: MBADM401

Business Ethics and Corporate Governance

Code: MBADM402

Media Laws and Compliance

Code: MBADM403

Project Work

Code: MBADM404

Seminar and Viva Voce

Code: MBADM405